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String Light Packaging

As the assortment of string lights at Urban Outfitters continues to expand, a need for a simple and straightforward packaging approach was called for. This new identify system functions primarily on color with slight packaging construction changes (for the larger more novel lights) and hints of playful icons. This system and typography layout helps resolve the issue of "what's the difference between these two products?" more quickly.

Designed while at Urban Outfitters